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WordPress is one of the most essential and highly flexible content management system. It serves as one of the founder for a blog or for fully fledged small business website especially for the online marketing or ecommerce. Now it has become easy to add new pages and post to your blog with WordPress built site. It does not require any HTML, CSS or any other mind numbing acronyms.
It’s quite easy to customize the look of your website in order to make it unique. Hundreds of Plugins can be added in order to add new capabilities thereafter your site will become search-friendly. By adding All in One SEO Pack you can easily optimize each and every page/post in order to boost website in search engine ranking. So in order to build a site like this for small business website you will have to download WordPress from WordPress.org. Here the software is free this is due to its open source feature. Adding to its better features you can also avail themes and plugins in free. Here the only thing you would have to do is to pay for the web hosting that would be as low as $6 per month. Or on the other hand you can also host WordPress site on your own server.
Thereafter you will need web hosting service that supports PHP version 5.2.4 or greater along with MySQL version 5.0 or greater. In this situation Apache or Nginx is most recommended. It is most robust and full of features for running the WordPress inorder to create free wordpress site. After this work will be done without any problem. In the directory Web hosts is listed here you would have to select Bluehost, in this the service is featured in a very prominent manner, it provides unlimited disk storage, monthly data transfer and email address.
Bluehost hosting account has become quite easy with Bluehost installing WordPress. One would only have to install it by using Bluehost’s Web-based control panel and then follow the steps 2 through 6 to create wordpress site free.
The mobile marketing and advertising news-wires are abuzz and more and more companies are jumping into the game on a daily basis. Powerhouses like Google and Apple are building their arsenal for the mobile advertising phenomenon that is all the talk right now.
Companies large and small are jockeying for position within their target markets and local niches in an effort to get a first mover advantage in the inevitable transformation to the Mobile computing tsunami that is already taking shape.
What this means to the Small Business owner and in-house marketers is that the mobile marketplace has gained momentum. A solid mobile strategy can provide a huge advantage and be your secret weapon for success among a targeted niche audience or in a localized small to medium size metropolitan area.
You see, we understand that you don’t have the time to keep you ear to the ground on all of this Mobile mayhem, because you are busy with your two hands on the wheel with your companies. What we also know is that you rely on other small businesses to provide you with the knowledge and the tools to make sure that you are keeping you marketing and advertising efforts relevant and effective. In the ever evolving multimedia e-marketplace, you need solutions and you either need them to be service based and low cost, or you need them to be extremely easy to understand and integrate on a do it yourself basis.
After all, one of the coolest things about being a small business owner is the adventure of wearing a variety of hats and learning the latest and greatest techniques to stay ahead of the competition. Today, Mobile Marketing might be one of the most effective and efficient means to push your business out ahead of the pack. Whether you are a retail shop, professional service, restaurant, hotel, craftsman or independent artist, you can engage your customers like never before.
The tools, knowledge and abilities to put this into motion for your specific marketplace are right at your fingertips. Although this might seem like a complicated technological maze, you’ll be pleased to find that many other small companies within the Mobile Marketing industry have brought forth some interesting and easy to understand guidelines and tools that you can utilize today in efforts to launching your company into the Mobile arena.
All types of businesses, be it home based, manufacturing or a start up business, must have online presence today. Small Business Websites have the possibility to appeal new customers and have many growth opportunities.
What is needed is to make these websites attractive to project a very good image of the business and they should be able to present the exact business activities in a very professional manner. For this, the content material must be full of important information.
There are quite a few website designing companies that provide professional service but out of those companies, choosing one such company that would serve your requirement is tough. Prior to getting into any kind of agreement with these web designing provider, one needs to be certain of the quality of services in the long run and also availability of the support staff. The contract need to be handed over only if the business owner is comfortable with everything the firm offers.
The most important thing to have Small Business Websites would be that the firm developing such websites should have a knowledge of buildig websites for small businesses, SMEs and individuals so that their performance and competence could be checked. It is important to make sure that they look after the needs of the small business and listen to the marketing aspect also.
Such websites hold the ability to create recession proof business so that in times of volatility the marketability of businesses doesn’t get affected. The design of the website can be optimized for the search engines and are accountable to rank high in SEO parameters.
Since a designed website gives the initial impression to a customer about a item, it should be created very carefully. The first impression to website visitors with well designed websites is far greater than that of an in house website and thus it can bring in much greater business.
The cost factor is also accountable for driving a website. The setup and maintenance costs should be estimated properly and competing prices should be compared thoroughly prior to engaging a firm to build a website. It’s prudent to compare the prices of few other web designing agencies to select one that designs Small Business Websites at a fair price and one that understands how to market your business.
One more essential thing to consider is the after sales support. Also, they are supposed to give one month free post sales service to make alterations if needed. Even there should be provisions for add-on features like ecommerce, SEO and others.
Small businesses are often beaten out by larger competitors because the bigger business has better practices than the small ones do. The good news is that there are many of the business best practices that are used by big companies that can be translated for small businesses.
These business best practices are some of the best kept secrets and will in the long run make a business more successful. Here are a few ways you can use these business practices to fit your small business.
One: Borrowing ideas from other companies is one business practice you can use in your small business. This is known as best practice benchmarking and it can lead to vast improvements in your business structure if it is done the right way.
Most small businesses have a tighter budget than the big businesses do so the business practices that you learn can save money and can be even more beneficial to you than it would be for the big business. When you emulate another business and how they cut costs, you will be able to do the same thing they have done in a much shorter time period.
Two: You have to have a clear understanding of business methods if you are going to borrow their business practices. You need to do some heavy research and ask questions. This will help you figure out how others were able to get the job done to get them to their goals.
This is imperative if you are going to have success using these practices with your small business. One helpful way to find out the information you need is to send surveys to businesses that are successful in the business field you are looking at.
Three: Once you have studied the business best practices and you know how that business uses them, you will need to translate them to fit your small business. Before they will work for your business t want business practice you can use in your small business is borrowing ideas from other companies here may be some crucial modifications that need to be made.
Four: One business practice that is imperative to the success of any business of any size is to have good communication in your business. This means that you need to communicate on a regular basis with your employees.
You have to do this to make sure that everyone is on the same page business wise. Otherwise, you may find problems cropping up that you will have to deal with.
Emulating business best practices is fine but you want to make sure that you don’t steal their practices outright. Always do your research and use the business practices that you can modify to fit your small business. Don’t do anything to get your business in trouble in the future.
New Book Release: 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications, Volume 1, Edition 1
Use this Annual Directory to Apply for Often Untapped Housing Authority Small Business Contracts and Procurement Opportunities
Untapped Small Business Contracts
Housing authorities are a fertile source of contracts for smaller enterprises. Larger city and state contracting opportunities are often more visible and accessible by business entities; but there are a plethora of contracting opportunities with local housing authorities that often go untapped by small businesses.
This directory is an easy-to-use, one-of-a-kind, resource tool for small business owners seeking to grow their companies by doing business with housing authorities across the United States.
Receive Bid Solicitations as Soon as they Become Available
By using the Housing Authority Directory, small business owners can click and apply to receive bid solicitations and procurement opportunities in their regions as soon as they become available by housing authorities. They can also seamlessly click and complete vendor packages online without having to do the research to find and sort out contracting opportunities.
What’s Included in Housing Authority Directory
The 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities & Vendor Applications, States A-F, Volume 1, Edition 1, includes the following:
— Direct links to housing authority procurement applications.
— RFP and Bid Solicitation Requests for several housing authorities, complete with bidding deadlines.
— Housing authority contact information, including street and website addresses.
— Direct links to small business vendor packages in several states.
— Procurement contacts, including point-of-contact names, addresses, telephone numbers, fax lines, and email addresses.
Get started quickly and easily today. See the 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications, Volume 1, Edition 1, at , for an easy-to-use resource for registering your business and finding contracting opportunities in housing authorities.
Cassandra Black is the author of the Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications available via Amazon, Barnes and Noble and Stone Cottage Books, the Master List of Property Preservation Companies Directory, 3rd Edition, and other small business publications.
For the business user, the main advantages to working in a company that has an exchange server are:
1. File sharing
2. Access to email from any configured computer
3. Contacts access
4. calendar syncrhonized and shared between all employees
Essentially it means the office worker can use any configured computer to access his or her files, emails and calendar. The company will often configure a laptop and provide remote access so the member of staff can also work from home or while travelling and still have complete access.
The problem with this kind of product when it comes to a small or mid sized company, is that it requires someone to manage it and there is a huge cost, in terms of both initial cost and ongoing expenses.
So if you manage a small business and you want your employees to have a high level of flexibility i.e. to be able to telework or while travelling, or even to hotdesk at the office, you will need an exchange substitute.
There are two alternatives which will offer you many of the features of Exchange without the expenditure.
The first is a hosted exchange server. The second is the Easy-Email synchronization solution plus file synchronization software.
A Hosted Exchange server is a great solution. You get almost all the advantages but you are spared the resource cost and management time. You simply pay according to the number of users. This allows for quick expansion so as the business grows you just increase a user.
Easy-Email is a fabulous alternative for small firms.
Its an email sync answer set out in the form of a series of guides that you, or an IT professional you hire, can follow. It will sync a users mail and contacts on their desktop, laptop, home computer, pda or netbook. In addition it will allow them to manage their email from any other computer via Gmail.
The Easy-Email solution is incredibly good value compared to any other alternative solutions It’s just $67 US for the Advanced Guide to Outlook and you can get all of your staff set up for this fee!
The disadvantage in comparison with exchange is that there is at present no shared calendar so you will need to use a google calendar or similar.
And in terms of shared files and folders its really simple. Set up Dropbox. Dropbox provides you with a system of shared folders that are all automatically sync’d via the internet but they are also stored on the computer so you dont have to be online to access the files. You can select which people have access to which folders and the first 2GB of storage space is free (and it’s very reasonable after that).
Small businesses owners often find that there are certain times of the year when cash flow is not as healthy as it could be. This could be due to the fact that the business has seasonal customers, money being spent wastefully or through outmoded business practices. Regardless of the reason as to why money is being lost one thing is for certain good business owners and managers are all looking for a way to save the business money.
One way to save money in a small business is to implement small business management software. Software such as this enables a business with less than 50 employees to be operated via one software application. By being able to switch to one application a small business owner can save thousands every year as all other applications that require a monthly or annual fee to be discontinued.
As soon as they see just what small business management software can do many business owners and managers are keen to start using it. Not only can small business management software save a business money in terms of slashing the number of applications a business has to pay for it also saves money in other ways such as:
Increasing the number of leads that are converted into sales with ease. When using small business management software an employee can create a quote and save this to a customers file. This will contain their contact details and other relevant information. If this quote is not accepted within a certain period of time, this lead can then be chased up by the sales department.
By ensuring that projects are always completed on time a business will not lose customers. With small business management software projects can be assigned and tracked in real time. Managers and owners can quickly and easily check on projects that are nearing their due date in order to ensure that they are progressing as they should be. By utilizing this feature projects should never be behind schedule ever again, which means that money will be saved in the long run through customer retention.
Small business management software also allows employee calendars to be seen by owners and managers at a glance. This means that projects and so on can be planned with regard to staffing numbers. Money is therefore saved by ensuring that all employees are working to capacity and not being diverted to projects which are already fully subscribed.
As small business management software is web based it means that it can be accessed from anywhere in the world that has an internet connection. So if a manager or owner is away from the office on business they can access the application and get any information that they need. This saves business money as laptops and mobile internet is not required when an owner or manager visits potential customers.
These are just a few of the ways in which small business management software can save a business money each month.
When running a small business, marketing your products and services is an important aspect your must consider and plan for. No matter what industry you play in you will no doubt have competition. Even if you provide a better service or product you still need to stand out so consumers know. Marketing can be a big cost but there are also many affordable alternative to advertise your business.
Here are three simple advertising ideas and suggestions to give you high visility.
Vehicle back windows
A rear car window covererd with a sticker of your business is an affordable option to promote your business. Whenever your car is being driven around your business is being seen. For as little as one hundred and fifty dollars this is a small investment. Depending on how many years your sticker last, the breakdown cost of purchasing you rear window sticker works out to be even less.
Don’t overload the sticker with too much details. Keep the sticker bright and colorful. Avoid a cluttered look with too much details. Keep it simple. Don’t put more than three items of information. Your logo with business name, phone and tagline is all you need.
Large car magnets are another cheap alternative. These magnets are strong enough to withstand high speeds. To repeat – keep the design simple. Order many at a time and hand them out to your friends for their cars. You can purchase four magnets for as little as fifty dollars.
An alternative to magnets is use multiple smaller sized ones. A stack of twenty five magnets can be bought for about thirty dollars. Get people to take notice by scattering you car with these. When people take your magnets you know they’re working.
Ask your signwriter to print you a large banner. The cost of a small banner can be as little as one hundred dollars. We’ve even seen banners from as low as six dollars.
Use the small banners effectively by parking at the front of a busy event or location. Hang the banner from the side of your car. Your car and banner can’t be missed.
These are three simple advertising ideas to kick start your marketing on a budget.
Click Here to see Ryan Johns working these advertising ideas
As giveaways at job fairs: with the economy the way it is, businesses need as much exposure as they could acquire, as well as exactly what better place than through a job fair. Even if you’re not planning on employing a lots of individuals, personalized Koozies still make a good promotional giveaway product that attendees may take along with them. This is particularly beneficial if you’re a service kind of company, and may keep your name right in front of their minds for some time to come.
2. Charity happenings: whenever charities are trying to boost money, the first to be approached are local businesses in your community exactly where they will be holding their fundraising affair. By including personalized Koozies with your logo along with name on them, you not just practice good local community assistance through assisting the charity with their fund raising, you get nice publicity and also advertising for your business at the same time. Designing them to replicate the charitys concept as well as colors makes them a collectible, too.
3. As sales giveaways: in case your business endures sales, then providing personalized Koozies in your sales agents for use as part of their own personal promotional deals is a great idea. Whenever they contact a new customer, they are able to leave one or more with them as being a gift for being attentive to the presentation. At product sales seminars for your enterprise niche, they generate great gifts for your prime sales staff, customized with their accomplishments, or as a free gift throughout the meeting.
4. When sponsoring local sports clubs: lots of companies today will support local sports teams as part of their promotion efforts. Precisely why stop at just supplying jerseys for any Little League team, when you could give personalized Koozies also? You may have them imprinted up with the team name, their logo, and also the season or perhaps year. They will show how much you care about the kids, and provide them, and their guardians, something to remember your sponsorship as well as your small business.
5. At welcome centres or even chambers of commerce: When individuals move into a new community, they generally check with local workplaces for names of organizations they may have need of in the foreseeable future. Chambers of commerce would gladly supply space for giveaways to new people, as well as handy stuff like personalized Koozies will always be delightful. The Welcome Wagon will always be searching for new gift items to incorporate in their welcome deals, also. Exactly why not provide them with a few cases of Koozies along with your logo, name as well as contact information to encouraged newbies with?
According to the NY Times, one of the ten reasons small businesses fail is due to improper or lack of accounting. Corporations spend a significant amount of money and hire accountants to report on the status of the company and maintain day to day operations. Yet, many small businesses end up failing to maintain proper accounting.
Accounting Helps with Operating Your Business
Proper Accounting helps pay employees and vendors; helps with customer invoicing, helps post payments; tracks your business assets and liabilities, and most importantly, it calculates any profits and losses. Small businesses cannot operate if they can not pay their employees or ignore vendors bills and continue receiving materials for their products. Often, those functions are ignored by small businesses due to lack of time thus resulting to work stoppages.
Accounting Provides Feedback
At the end of every period, may it be monthly or yearly, as small business owners, you have some idea of how you performed and accounting provides you the validation you need. It will tell you if you made a profit or loss. If you happen to have a loss, it will determine where your biggest expenses are coming from and if you did make a profit and still left with a small cash balance, it will probably tell you which customers havent paid and which customers are now delinquent. Small businesses fail when what they think is not true and this is the most important reason why small businesses need accounting.
Accounting Helps Comply With Legal and Contractual Obligations
The IRS, other government agencies, and banking covenants require businesses to provide a detailed accounting of their revenue and expenses. Depending on the size and entity type, it also requires you to have a balance sheet or listing of assets, liabilities, and equity. Accounting provides you with that information easily. It provides business owners the right amount of withholding, deductions, and back-up just incase they get audited.
Accounting Provides Non-Financial Insights
Many small businesses fail to realize that accounting is not just financial information. It has information on timing, customer information, employee information, and other information that may not necessarily be part of your financials. For example. a key non-financial trend that small business could pay attention to is their customer demographics, you can identify what your customers age, location, and how they order products and services and you can zone in on advertising to that demographics thus increasing revenue and could lead to increased profit. Another, key non-financial trend small business can pay attention to is monthly sales figures, when a small business realize that a continuous trend of slow monthly per year. A small business could either ramp-up advertising 30 days before as anticipation of the slow month or they could plan a family vacation.